Untitled Video

Untitled Video

Unknown Channel

Welcome to an in-depth guide based on an expert-led session exploring the power of Claude Code for marketing automation, competitive analysis, and building scalable marketing tools. This walkthrough captures the entire learning experience from setup to advanced usage within the Vibe Marketer community.

Introduction and Community Engagement

  • The session kicked off with greetings and excitement for a large turnout-nearly 1,000 signups.
  • Participants hailed from diverse locations worldwide, including Charlotte, Indian Trail, and beyond.
  • The community explored the possibility of hosting in-person Vibe Marketing events, with potential locations like Mexico or Miami suggested for meetups.

Meet the Hosts

  • James: Host and community leader, sharing insights and announcements.
  • Adam: Seasoned member of the Vibe Marketer community known for his extensive Claude Code expertise. Adam guided attendees through the workshop with hands-on demonstrations and deep explanations.

What Is Claude Code and Why the Buzz?

Claude Code is an AI-driven coding agent built by Anthropic featuring unique capabilities:

  • File System Interaction: Read, write, create, edit, and delete files on your local machine.
  • Tool Integrations: Use of MCP servers to connect with tools like Perplexity research, browsers (for web scraping), Google Analytics, and more.
  • Automated Coding Tasks: Debugging, refactoring, automated testing for developers.
  • Business Automations: Creation of repeatable workflows for marketers, including document creation, website building, and research.

"If I can do it, you can do it," Adam encourages, emphasizing the accessibility of Claude Code even for non-developers.

Getting Set Up: Installing Claude Code in VS Code

Why Visual Studio Code (VS Code)?

  • Free, open-source IDE used to run Claude Code.
  • Preferred for stability, accessibility to MCP tools, and cleaner UI experience.
  • Supports terminal commands crucial for installing and managing Claude Code.

Installation Steps Overview (MacOS Focus)

  1. Download VS Code: Go to Visual Studio Code's website and install the application.
  2. Open Terminal inside VS Code:
    • Use the terminal icon in the upper right corner.
  3. Install Claude Code:
    • Run the curl command (provided in the session chat) to download and install Claude Code via terminal.
  4. Set Environment Permissions: (If needed)
    • Run the second command to point your computer to the Claude Code installation.
  5. Install Anthropic’s Official Skills Pack:
    • Paste another command to obtain skills that enhance Claude Code’s abilities.
  6. Launch Claude Code:
    • Type claude in the terminal to confirm successful installation.
  7. Install VS Code Extension (if not auto-installed):
    • Use Extension Manager (square icon).
    • Search for "Claude" and install the official Anthropic extension.

Tips for Smooth Installation

  • Use voice dictation to streamline entering commands.
  • If issues arise, follow along to watch the demonstration and refer to the session recording.
  • Windows users need to adapt the process to PowerShell with some prerequisites; resources will be shared later.
  • Clip commands directly from the chat for error-free pasting.

Initial Setup and Interface Orientation

  • Clean interface: Close unnecessary panels (terminal, right-side panels).
  • Project folders: Create a master project folder and subfolders for discrete projects.
  • File navigator on the left: Main panel for managing project files.
  • Prompt Modes:
    • Manage access levels to files (due to read/write/delete capabilities).
    • Notable modes include Plan mode (for planning tasks before execution) and Thinking mode (shows Claude’s reasoning during complex tasks).

"Plan mode is probably my favorite feature in the entire thing," says Adam.

Key Concepts to Know

Context Management

  • Every chat session begins with about 200,000 tokens of context.
  • Tokens are consumed as you interact; shrinking context leads to performance degradation.
  • Tools like compact and clear commands help manage context and start fresh sessions.
  • The VS Code extension displays context usage and warns when nearing the limit.

Models Available

  • Opus (default), Sonnet, and Haiku.
  • Most users stick to Opus 4.5 for general use.

Hands-On Demo: Building a Competitive Marketing Hub

Step 1: Competitive Research

  • Prompt Claude to research competitors:
    "Research Clavio, Active Campaign, and Mailchimp. What are customers complaining about?"

  • Claude uses batch processing to research each company sequentially.

  • Outputs comprehensive pain points supported by web sources.

Step 2: Save Research as Structured Data

  • Request Claude to save findings as a CSV file inside a data folder.
  • Claude requests permission to create files/folders, which you can grant for the session.
  • Demonstrates automated file creation and structured data output.

Step 3: Create Landing Pages Based on Pain Points

  • Prompt:
    "Switchflow is a marketing automation agency. Create an expertly designed landing page targeting unhappy Clavio customers using what you just found."

  • Claude invokes the front-end design skill resulting in a professional landing page.

  • Design skill avoids generic AI patterns and improves UI consistency.

  • Example landing page includes email capture forms and addresses competitor pain points.

Step 4: Create Similar Landing Pages for Other Competitors

  • Prompt to build landing pages for Active Campaign and Mailchimp.
  • Claude uses pattern replication and batch processing to output multiple HTML files organized in a landing pages folder.

Step 5: Build Drip Email Campaigns with Plan Mode

  • Prompt:
    "I want to create an email nurture sequence for each competitor but am not sure where to start, can you help?"

  • Use Plan Mode (toggleable via slash commands) to have Claude interactively plan the email sequence.

  • Approve or amend the plan, eg. reduce from 9 emails to 2 for demonstration.

  • Claude generates email campaigns saved in organized directories by competitor.

  • Markdown format is mainly used and previewed in VS Code for readability.

Step 6: Create a Campaign Hub Dashboard

  • Prompt Claude to build a professional campaign hub with a dashboard.
  • The dashboard includes cards linking to landing pages and drip email sequences for each competitor, with added features for comparison and expansion.
  • Claude uses parallelization with sub-agents for efficiency.

Managing and Using Files Within VS Code

  • You can reveal files in Finder/Explorer for direct access.
  • Markdown files can be previewed for easy reading.
  • HTML files can be opened in browsers to preview output.
  • File structure is designed for clarity and scalability.

Creating and Using Custom Skills

  • Skills are reusable, repeatable modules that help automate regular tasks, e.g., building competitive campaigns.
  • After setting up workflows, create a skill using Plan Mode to make the entire process easily replicable.
  • Skills support invocation via trigger words or slash commands.
  • Skill files go inside a .cloud folder in your project directory.
  • Example: After creating a skill for competitor campaigns, simply use “build a campaign for HubSpot” to execute the entire process.

Common Questions Answered

What is an MCP?

  • MCP (Multi-Chain Processor) acts like an API integration, specialized for streaming data dynamically between Claude Code and other platforms like Google Analytics, ClickUp, or Airtable.
  • Useful for automations but not ideal for large data sets.

How does Claude Code compare to other platforms?

  • Claude Code offers local file control and advanced integrations that general LLMs (like ChatGPT) do not.
  • Other platforms are starting to add similar capabilities (e.g., anti-gravity).
  • Ideal for marketers and developers alike with the right mindset.

How to handle security concerns?

  • Use commands like /security review to scan codebases.
  • Consult engineers for comprehensive security audits.
  • Leverage secure platforms for sensitive data when possible (e.g., Stripe, Supabase).

How does Claude Code fit with CMS and websites?

  • Claude Code can build websites without traditional CMS by managing the content folder and generating pages.
  • Tools like Astro and Vercel support lightweight, fast deployment with CMS integrations.
  • WordPress alternatives are possible but require more setup.
  • Skills can be created to automate SEO and schema additions.

Using Claude Code with Windows

  • Process exists but differs due to PowerShell and OS differences.
  • Resources will be provided to assist Windows users.

Working with engineers

  • Non-technical users should collaborate with engineers for code review and scaling.
  • Claude Code helps non-developers create prototypes and communicate requirements more effectively.

Advanced Usage: Agent SDK and Autonomous Workflows

  • The Agent SDK enables codifying multi-step workflows with MCP and skills.
  • Example: An e-commerce ad spy tool that scrapes competitor ads, analyzes gaps, and creates creative assets autonomously.
  • Initiate via prompts and expand as projects become more complex.

Final Remarks and Resources

  • This workshop exemplifies how marketers and builders can harness Claude Code for powerful productivity gains.
  • The community is a valuable resource for collaboration, troubleshooting, and sharing projects.
  • All session recordings, project files, and detailed guides will be available in the Vibe Marketer community.
  • For more, follow Adam at:
    • Website: viableedge.com
    • Social: LinkedIn, X, YouTube (@theviableedge)
    • Community: Vibe Marketer community

Thank you for joining this comprehensive journey into Claude Code and Vibe Coding! Stay tuned for more advanced sessions and collaborative learning.

This article faithfully reflects the original workshop content demonstrating Claude Code’s capabilities for marketing automation and developer support.

Transform Your Videos into Articles

Convert any YouTube video into a well-structured, easy-to-read article in seconds. Perfect for learning, research, or content repurposing.

Convert a Video Explore Articles